Why Tesla has a huge lead over its competition: Branding and Elon Musk – Business Insider

Why Tesla has a huge lead over its competition: Branding and Elon Musk – Business Insider

In the car business, it’s often said that brands are grand, but products pay the bills. In other words, you can capture or retain customers with what your company stands for, but long-term, if you do…

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In the car business, it’s often said that brands are grand, but products pay the bills. In other words, you can capture or retain customers with what your company stands for, but long-term, if you do…
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