Roku spent $150 million so it can sell more ads – Engadget

Roku spent $150 million so it can sell more ads – Engadget

The deal will allow Roku to provide marketers with software to plan, buy and manage their ad spend across TV and OTT providers. While OTT accounts for 29 percent of TV viewing, it has only captured three percent of TV ad budgets. And advertisers spend an est…

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The deal will allow Roku to provide marketers with software to plan, buy and manage their ad spend across TV and OTT providers.
While OTT accounts for 29 percent of TV viewing, it has only captured three percent of TV ad budgets. And advertisers spend an est…
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